Culture

CULTURE CURIOUS GLOBAL MINDS – the official community blog site of StrategicStraits, Inc.

The Culture Curious Global Minds Blog is a site where internationally working professionals meet, learn and create together.

We created this site as a complimentary learning opportunity in addition to the Culture Curious Global Minds Linked-in Group. Click here to join the Linked-in Group.

For weekly Turkey/U.S. Bilateral & Bilingual Business News and Dialogue, please visit the Kahve Arası/Coffee Break Blog.


 
 

2017 Conference PanelDid you sign up for our upcoming event “Working with a Global Mindset on the U.S. – Turkey Commercial Highway”?

he Turkish Statistical Institute announced a 7.4% growth rate earlier this year. Oya Narin, the Head of Turkish Tourism Investors Association said in an interview that 2018 will be a time for transition and rise for Turkey. Turkish investors and business people continue exploring U.S. markets via personal trips, trade missions and the SelectUSA Conferences. At the same time, economic analysts express concerns about key financial indicators of Turkey.

The value of a global mindset is amplified in our interconnected world especially when stakes are high. The “reciprocal understanding” through the global mindset enables us to build relationships, communicate effectively, give feedback, negotiate and solve conflicts to achieve desirable results across cultural, administrative, geographic and economic divides.

Experience exchange and being well informed are critical when working in new markets. Members of the American Turkish Council (ATC) can register at ATC member rate. The participation of business people with and without experience in this bilateral relationship will enrich the content and functionality of this webinar.  We hope for a diverse attendance.

 

Did you know? Some Facts about Business in Turkey

There are over a thousand U.S. businesses doing business in Turkey. Large American companies like GE, Pfizer, Merck, P & G, Unilever, Coca Cola, Pepsi, IBM, Hilton, Ford have had headquarters in Turkey for many years with GE since the 1940s. More recent additions are Microsoft, Amgen and Amazon. Many of these firms have their regional operations in Turkey.

Turkish Airlines flies to the highest number of international destinations in the world. The airline has ranked as the best European airline for consecutive years and its philosophy is “Globally Yours”.

Turkish people are proud of (emotionally connected to) their brands. They’ve trusted the now internationally growing brands like Ülker (food), Arçelik (appliances), Mavi Jeans (textiles and fashion), Doğan Construction (construction) and Turkish Airlines (airlines) for decades.

Forty percent of small and mid-size businesses are involved in trade in Turkey. Many of these are dynamic family businesses with much experience in European and Asian markets looking to grow through bilateral and international collaborations. Turkey has also moved up on the Bloomberg Innovation Index. The geographic distance that gets perceived strongly and mentioned much more often than cultural differences by traditional small and mid-size businesses doesn’t appear to be a challenge to the innovation community of Turkey.

People address each other with Mr. And Ms. titles for a long time into the relationship or until a mutual agreement is made for first name basis. We will discuss this topic during the webinar.

 

Did you know? Some Facts about Business in the United States:

There are 50 states with their own rules and regulations. Many federal rules and regulations impact a foreign market entry such as the FDA regulations for incoming biotech firms. Additionally, there are many state and local rules and regulations that impact business incorporations, taxes, employment and other business areas.

Much meaning is packaged into words. You may receive a note saying “we have a 60-day cancelation policy” will remind trusted friends, colleagues and legal advisers in the United States. While understanding rules, regulations and contractual relationships raises the importance of working with good legal counsel this cultural nuance also results in helpful public content on websites and social media.

Business world and brands trusted. The business entity is expected to be a trusted institution. Brand reputation thrives through the brand promise, strategic communications and trustful customer relationships. Business leaders recognize the importance of corporate social responsibility towards the communities and the larger society.

Less than 10% of American small and mid-size businesses are engaged in international trade. Also, often times, a large portion of the trade in a company can be with only one country.

About a quarter of Fortune Global 500 are headquartered in the U.S. In addition to having businesses that were started in previous centuries on the list, the American business world is quick to send 21st Century model businesses like Airbnb, Uber and Tesla into the global business space.

 

Collaboration can help learn from each other and thrive internationally and globally

Being able to leverage cultural differences can result in innovation, productivity and effective global storytelling. We will compare the GlobeSmart® profiles of the United States and Turkey during the webinar. This will allow us to discuss some of the cultural nuances of the two countries. Diverse teams thrive when their leaders are educated in leading across diversity and global trends, and when team members are aware of differences and similarities.

Being able to leverage differences in business experience and geographic location can also enhance the empathy levels, relationship building capacity and global reach of diverse teams.

 

We recommend researching the nuances and history of this high potential bilateral relationship, and look forward to great conversations on June 6, 2018.

 

Unlocking the Global Mindset Energy Well: IKIGAI: The Japanese Secret to a Long and Happy Life, a book authored by Héctor García and Francesc Miralles is being discussed in the international business community, too. “Eat until you’re 80% full” is one of the recommendations.

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02G69742This week, a business leader asked how he can make his team aware of the importance of global mindset.

We encounter this question often. Also, research shows that the number one concern for business leaders in internationally growing organizations is how to create business functions (departments/units) that are globally ready. The number one concern for the HR leaders of internationally growing organizations is how to find the globally ready talent.

Starting conversations by asking a few questions may help create an initial awareness about the importance of a global mindset among your employees and business partners:

  • What differences and similarities do we have among our current and future customers?
  • How do we differ from each other or how could we define diversity in our organization?
  • Your email this morning was very clear. Do you think that (…) cc:d got the message, too?
  • How do our organizational and personal culture profile(s) on tools like GlobeSmart compare with external environments?
  • What shared beliefs and values make our organization unique?
  • Studies show that a major path to international success is via intercultural effectiveness. What is culture?
  • What are we doing right today and why?
  • Where are our revenues coming from and what may change in the future?
  • Why is understanding competition important for business success and what is competition like in a foreign market or at global level?
  • How comfortable do we feel with doing business in Country X?
  • What are the rules and regulations for our field there?
  • How are we going to get paid and how are we going to pay for services? What is the cost of…?
  • What is our reputation like in Country X?
  • Who do we know in Country X?
  • What is our time difference with Country X and how is this going to affect our business?

Can you think of questions to start conversations about cultural, administrative, geographic and economic differences in your team or organization?  Some organizations have global coffee mornings.  These types of events are great to start these global conversations and identify next steps.

New! Unlocking the Global Mindset Energy Well: feedback this week suggested to focus on energy since “being/feeling energetic” is the significant Global Mindset attribute internationally working professionals need to keep at high levels. Maintaining good mind and body health is critical to enjoying life and being successful. “Negotiators can achieve buoyancy and build trust with their counterparts by developing full cognitive, emotional, social, physical and spiritual awareness and equilibrium.” says Dr. Karen Walch in her new book Quantum Negotiation.

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02F61134We’re reflecting more on the global mindset rather than culture this week. At the same time, it’s worthwhile to think if cultural differences or a lack of experience with emerging markets is holding you off from engaging with these dynamic and developing markets.

As we touched upon in a conversation with an internationally working executive this week, much success depends on the “business leader’s” ability to make sense of new trends, build the right networks and manage global/diverse teams towards great effectiveness and productivity.

Based on the findings of the 2015 Edelman Trust Barometer (only a few years ago), we used to point out in presentations how there was a less positive attitude towards businesses from emerging markets: the attitudes of respondents towards companies from emerging countries buying a company or investing in a company in their home country along with trust in companies headquartered in emerging markets used to trail behind those in developed markets (especially Germany). The 2018 Edelman Trust Barometer measured different indicators but it is important to note how trust in business and trust towards brands from a number of emerging economies have increased.

Emerging markets have advanced their reputation and integration into developed and global markets in recent years:

First-hand experience: Global business participants (large MNC participants) in our workshops used to perceive products and services from emerging countries as low quality or they would mention that they had never heard about any brands from emerging markets. In recent years, we started hearing more positive associations about businesses from emerging markets such as “innovative, agile, sufficient quality”. They also started acknowledging more competition from emerging markets – perhaps not at a global level but more and more often at local and regional levels.

Brands from emerging markets: BrandZ Top 100 Global Brands ranking reported 2 brands from emerging markets in 2006 Vs nearly twenty brands in 2017, thirteen being from China.

Leadership from emerging markets: In recent years, not only have we learned about emerging market business leaders like Ratan Tata and Jack Ma but also about different leadership styles such as the Co-CEO system at Samsung or the different change management styles employed by Tata of India and Ülker of Turkey following business acquisitions.

Integration into value chain management: The story of global value chain management has aged but it still continues to share the voice of ongoing value. Anything from our business suits and phones to the planes we fly and critical business activities such as website design, research and project management is the product of very diverse markets.

Globalization in innovation: The 2018 GE Innovation Barometer reports that large multinational firms started being perceived as innovation drivers due to their ability to connect innovative thinking across borders in critical networks. GE itself has opened 8 innovation centers in countries including Turkey, the UAE, China and South Africa wrote Ussal Sahbaz in “Why large companies became the new drivers of innovation and what to do about it.” Also, Turkey for instance, was one of the biggest gainers on the 2018 Bloomberg Innovation Index and moved up by four spots due to improvements in tertiary efficiency, productivity and other critical categories. South Korea ranked as the top innovative country along with Sweden.

How does your business leverage the interconnectedness of global markets and how does this new competitive trend help your business reach for higher standards and better business output?

New! Health Conscious Global Mind: Did you know that having high levels of energy was identified as a significant Global Mindset attribute in studies? Working across global complexities including much travel invites the global professional to being more health conscious. Experience exchanges to follow in future issues. Do you have tips for the global business community? We look forward to success stories that we can share in this newsletter. Please share via info@strategicstraitsinc.com and let us know if you would like your name mentioned when we share your story.

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StockPhoto 1 - Sugar and CoffeeAn executive expressed her discomfort during a lunch hour with a colleague from a different culture recently. This is the moment that can make you hold your breath, describe your experience vividly to colleagues, friends and family, and think if you could go through a similar experience again.

 

 

 

 

Here are other experiences that get mentioned:

  • I really need to get used to this food if I am to have more dinner meetings like this.
  • She was waiving around with the knife (in her right hand) when she got excited during the meal.
  • One must dress rather formal to these events.
  • There was not enough time to eat and get to know each other.
  • He kept putting his shoe right at my face.
  • He talks so loud that the entire room can hear.
  • They share their personal lives on the company social media site.
  • Traffic was awful.
  • The buildings feel so tall.
  • I don’t know if I can work in this open work space environment.
  • How can I get used to this kissing in business encounters.
  • They don’t use deodorant here.

 

Can you think of similar experiences from your life and how do you manage these situations?

Last week we mentioned the importance of strategic networking. These situations are experiences that can present themselves during networking. They don’t sound very fun. Yet with a shift in your mindset, they can turn into very enriching experiences:

Let yourself be surprised. Are you possibly limiting yourself by judging situations according to your own culture? You may be missing out on the surprise effect of international networking. Make sure to have a very open mind about international/multicultural encounters. These encounters actually help develop a rich repertoire of expressions and behavior. We can let ourselves be surprised by novelty. There is a chance you will enjoy adopting the unfamiliar behavior to your global business repertoire once you get to know the person or understand the situation more.

Identify the fun. Dive into the awareness world. What don’t you like in the situation and why does the situation present itself? Is there anything positive you can focus on such as the enthusiasm of the other person?

Communicate effectively. Let’s assume that trust exists but there is something that bothers you in a situation. You may choose to say this very clearly as in “Could you please speak quietly” or you may like to deliver your message via a story as in “ When I was in this country the custom was to kiss on the cheeks multiple times. I tend to greet with a hand shake. What are the different ways you like to greet?” The right type of approach will depend on your analysis of the situation, if a cultural adaptation is needed and your level of comfort.

“Recognize, Respect and Reconcile”, the approach recommended by Fons Trompenaars goes a long way in international/multicultural interactions. Reconciliation can also be seen as a negotiation process to resolve a conflict.

How do you find joy in unexpected business encounters and turning them into productive experiences? Please share.

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For ATC Webinar Series_5A key component of networking strategically when networking internationally is cultural awareness. Cultural awareness impacts “with whom” and “how” business professionals need to network to succeed in their international endeavors. According to the Global Mindset® research, building networks across cultures and with influential individuals is a key global leadership attribute that helps build trust across cultures.

 

 

 

 

Below are tips for four strategic areas that will help you enjoy building your productive international relationships.

Self-awareness: Ask yourself if you feel good at networking in your home country. How do you measure success? What would you recommend others if they needed advice about how to build strong networks in your country? Then, notice how some key shared beliefs and values, in other words the culture, in your country influence this advice. Let this then trigger your curiosity about how networks are built in other countries.

The role of culture in building trust: Considering some measurable outcomes of networking are gaining critical information and new relationships, understanding the role of culture in building trust will help you increase the effectiveness of your networking.

Culture impacts the process in multiple ways. One, it impacts “whom to network with.” Studying the work of thought leaders like Geert Hofstede or utilizing tools like GlobeSmart give great insight into the key aspects of cultures that affect business practices including relationship building. Why for instance may it be possible to build immediate relationships at a networking event in one country and why introductions are crucial in another? Two, it impacts “how to network.” While the information above will also shed light on how to network across cultures another great resource is The Culture Map, a book authored by Erin Meyer, where she differentiates between cognitive Vs. affective trust building.

Networking with cultural awareness will help you connect emotionally and develop productive relationships when the networking activity takes place.

Networking goals across cultures: There is much overlap between setting goals in a homogeneous culture and heterogeneous culture situations. However, it is important to keep in mind that networking across cultures can take more or less time than in networking situations you may be used to. There may also be long standing or temporary adverse outlooks on your business topic or country of origin. Mutual understanding and respect go a long way. Discuss networking in a specific culture with other more experienced professionals. Experience exchange is a great way of learning and a great practice for future networking.

Influential contacts and organizations: Start with people you already know. Put your cultural awareness into action, and decide whom or which organizations you need to network with, and how. Keep in mind that organizations that may be recommended for networking can include national and local governments you are not used to liaising with in your home country. Last but not least, mutually helpful discussions are best for productive relationships.

Once you have prepared yourself mentally and emotionally for communicating across cultures, “practiced” different communication approaches (yes, especially in-person networking can benefit greatly from practice), set your networking goals, identified your key networks and set aside networking time on your schedule start networking away and enjoy networking across cultures. This is one of the activities that will move you closer to your business goals.

Stay tuned for more networking insights from experts and professionals working in the international/global field in the near future.

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